Clay AdsThe Only Ad Network for Competitive Trapshooting.
Your brand on every website, newsletter, and digital program that competitive trapshooters use. One network. Total reach. Every impression tracked.
One Network. Every Trapshooter.
Clay Ads is the advertising platform of SHOTCO Productions — the only media company that owns, operates, and sells ad access across the largest digital properties in competitive trapshooting. There is no other way to reach this audience online.
We Own the Properties
Clay Ads runs across websites, newsletters, and event programs that SHOTCO owns and operates. We don't rent space on someone else's platform — we control every placement.
We Know the Audience
Competitive trapshooters ages 35-65, high income, brand-loyal for decades. They spend $5K-$25K+ per year on gear, ammo, travel, and events. And they remember who advertises at the range.
We Track Everything
Every banner impression, every click, every newsletter open. Clay Ads comes with advertiser reporting from day one. You'll know exactly what your investment is doing.
Where Your Ads Run
Clay Ads places your brand across every major digital touchpoint in competitive trapshooting. Here's the full network.
SOSClays / ShootScoreBoard.com
Live Scoring PlatformTrapshooting USA
Print + Digital MagazineMonday Smoke Break Newsletter
Weekly NewsletterState Association Websites
State Org PropertiesTrap Talk Podcast
PodcastDigital Shoot Programs
Event Micro-SitesThey Spend. They're Loyal. Nobody Else Can Reach Them.
Gear, ammo, entry fees, travel, lodging — competitive trapshooters are high-spend consumers who buy from brands they see at the range.
This audience doesn't switch on a whim. When they find a brand they trust, they stay — for years, often for life. Your first impression matters.
There is no other digital ad network in competitive trapshooting. Google Ads can't target this audience. Meta can't find them. Clay Ads can.
The average competitive trapshooter household earns twice the national median. These are buyers with disposable income and a passion they invest in heavily.
Four Channels. One Network. Total Reach.
Every Clay Ads placement is designed for the trapshooting audience and tracked from the first impression.
Banner Ads
Leaderboard (728x90) and sidebar placements across every website in the network. Rotated, tracked, and reported.
Newsletter Sponsorship
Featured sponsor slot, banner ads, and branded content in the Monday Smoke Break — the only weekly trapshooting newsletter.
Digital Program Ads
Sponsor activations inside interactive event programs. Captive audience for 3-5 days per shoot, viewed multiple times daily.
Branded Social Content
Sponsored posts across network social channels. Your brand in front of the trapshooting audience where they already scroll.
Brands Already on Clay Ads
These brands are already reaching competitive trapshooters through Clay Ads. Your ad could be next.
On the Network in Three Steps
Reach Out
Fill out the form below or email us directly. Tell us about your brand and what you're looking for.
We Build Your Campaign
15-minute call. We learn your goals, show you the network, and recommend the right placements and package for your budget.
You're Live on Clay Ads
Your ads go live across the network. You get a reporting dashboard with impressions, clicks, and performance from day one.
Your Audience Is Already Here. Reach Them.
Tell us about your brand. We'll show you exactly how Clay Ads can put you in front of competitive trapshooters nationwide.